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Virtually App campaigns
As an app advertiser, you want to become your app into the hands of more paying users. So, how do you connect with those people? App campaigns streamline the procedure for you, making it easy to promote your apps across Google'due south largest properties including Search, Google Play, YouTube, Detect on Google Search, and the Google Display Network. Just add a few lines of text, a bid, some assets, and the rest is optimized to assistance your users find yous.
This article covers the nuts of how App campaigns work.
How it works
Unlike nigh Google Ads campaigns, you lot don't pattern individual ads for App campaigns. Instead, we'll utilize your advertizement text ideas, images, videos, and assets from your app'due south store list to blueprint a variety of ads beyond several formats and networks. To get started, all you need to exercise is provide some text, a starting bid and upkeep, and permit us know the languages and locations for your ads. We besides strongly recommend that yous provide at least ane mural prototype, one portrait video, and i landscape video, and where relevant, HTML5 assets. Our systems will test different nugget combinations and serve ads that are performing the best more often, with no extra work needed from you.
Types of app campaigns
When you choose "App promotion" as your goal, y'all can cull from three entrada subtypes: "App installs," "App engagement," and "App pre-registration (Android only)." Each campaign subtype focuses on dissimilar actions and bid strategies.
App installs
Run ads that encourage people to install your app.
To help yous get the best value from each download, Google Ads too automates targeting and bidding. Yous tin optimize your campaign targeting to focus on finding valuable users based on deportment you care nigh, similar in-app conversions.
App date
Engage users who already have your app and have them to a targeted landing page,
App pre-registration (Android merely)
Run ads that build excitement and awareness for your apps and games earlier they release on Google Play. After you make your app or game available for pre-registration in your Play Panel, you lot can create an App entrada for the title. People that click on the advertising can then pre-annals for your app or game from the Play store.
Where your ads can appear
Your ads will exist eligible to announced beyond Google's backdrop. This includes Google Search, Google Play, YouTube, the Google Brandish Network, AdMob, Discover on Google Search, our search partners, and many more than publishers who host app ads. Hither are some of the places where your ads can announced:
Google Search Network
- Google Search
- Google search partners
For app installs and appointment, Google matches your ad to search terms that are relevant to your app or its category. Google Ads generates your keywords using a number of methods, including using Google Play search terms that have led people to your app.
Google Play
- Google Play search results
- Google Play related apps section: "You might also similar" and "Related to this app"
- Google Play abode page: "Suggested for you"
For app installs and pre-registrations, Google can bear witness your ads to people who search for terms and apps that are relevant to your app. Your ads tin can also show to people who visit the app details page of an app that's similar to your app. Ads can include your app icon, app name, programmer name, and your text ideas and will link to a Play store list, where people tin install your app or sign upward to be notified when the app is available.
For app appointment, Google targets people who already use your app.
YouTube
- Relevant pages or content on YouTube.
For app installs and pre-registration, Google Ads tin show your ads on YouTube where they're most likely to exist clicked, and your app is virtually likely to be downloaded or get a pre-registration sign upwards. Ads can include a video from a YouTube link, text, app icon, and app store text and appear on the YouTube app on Android devices. They link to a Play shop listing, where people tin can download your app or sign up to be notified when the app is available.
Google Display Network
- Gmail
- Other apps
- Mobile websites of news sites, blogs, and other sites across the Net
For app installs and pre-registration, your ads are eligible to appear where they're nigh relevant on the Google Brandish Network and within other apps. Advertising tin can include your app icon, app name, custom text, and a custom image or video and link to a Play store list, where people can download your app or can sign upward to be notified when the app is available. Google Ads will optimize where your ads prove to get you the greatest number of conversions at your set target CPA for app pre-registrations. More about automatic targeting
Observe on Google Search
Currently bachelor on Android phones in the English language setting simply.
Your ads can now announced on Discover on Google Search. This means you'll be able to serve visually-rich ads to users, co-ordinate to the user's relevant interests.
Apple volition shortly implement new privacy policies for iOS 14 users. These may bear on your iOS entrada functioning in Google Ads. If you're participating in our beta for tROAS campaigns on iOS, we recommend you pause these campaigns and revert to tCPA bidding.
Get tips to help you lot detect the correct mobile app users.
Changes in performance
You can see how changes you fabricated to your app campaigns might have impacted your functioning. When you're on the "All campaigns" page or in an app campaign, click on Change history. You'll see a record of your changes along with annotations on the performance chart that show y'all how those changes might have impacted operation.
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Source: https://support.google.com/google-ads/answer/6247380?hl=en
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